Mock-ups

This is my back business card, A simple back business card with my brand logo and my dragon tail design.

  

This is my front business card with my information and my brand design.

I had to think of a way for my business card to describe my brand in a simpler way, so I just put a white background with all my info., brand and other details. 

 

This is my envelope, I put the dragon tail at the front of it and then the snack product at the back. It will look like the dragon is getting the snack at the back of the envelope.

 

This is my letterhead, I just put the dragon tail below. My brand logo design and the information of the company at the top.

 

This is my packaging design, the cartoon dragon face I put it at the front and the dragon tail at the back. The information's on the box are pretty much legit because I copied the original information from the Regent Caramel Corn product. I just made the box just a plain white color so that it can contrast with my cartoon drawings.

 

This is my t-shirt mock-up, I just put the dragon tail and the branding at the front. And I arranged all of it on the right side.

 

The Bus Ad. I put the dragon tail and face near the brand logo design. 

The letterhead, envelope, business card and packaging was fun to do; but then again it made me so concentrated on it that I sometimes forgot to eat. Well making this branding project was fun all in all for me.

Logo,branding designs. Dragon face and tail design.

 

Making this logo is a bit hard for me because at first I didn't know what font I would use; but after a few tries in other fonts I got the perfect font for it. The font is Gretoon Highlight Regular for a more cartoon and fun look. This is the products logo name.

 

The font is the same as the product logo, after a few tries in the color arrangements I picked the more acidic and chip color to make it colorful for kids. This is the branding logo design.

 

 This is my original drawing of my dragon to describe the logo and branding design. I made it cute and a bit goofy with the dragon eating the product itself. I got inspired mostly from the cartoon illustrations in the snack products, and the products are pretty much cute and cartoon  look. This is used on the packaging design and the product drawing is also used in the envelope.

 

This is my original dragon tail design for the letterhead, business card, envelope and the packaging.

I got inspired from the logo and branding design also, I looked into how the tail of the dragon looks like in a cartoon style. 

At first I thought I didn't need the cartoon drawing to represent my brand and logo name, and also to give children a fun image of my product. I had to draw the dragons face and tail from an inspiration from cartoon dragons online; and made a cartoon drawing of some of the elements of the cartoon dragons.

branding and font moodboards with matrix diagram

 

Finding an inspiration in the branding was a bit confusing for me at first because I didn't know what I was going to do yet. But then I got an inspiration from my countries product and other snack products. And looking for the font is pretty much confusing and frustrating at first, but then at the end I chose the Gretoon Highlight Regular font. Choosing Gretoon Highlight font made me realize that it really looks like a cartoon style font, and I had to pretty much think of my brands outcome.